Jenna Schnuer

Entrepreneur Startups: Hungry for SuccessOct 2012

As night fell under the Manhattan Bridge in Brooklyn, N.Y., the air became perfumed with kimchi fried rice, chicken robata and mung-bean pancakes. The scene was the sold-out Luckyrice Asian food festival, one of the hottest tickets of the year for die-hard foodies on the East Coast, and the successful culmination of New York-based entrepreneur Danielle Chang's dream to raise the awareness of--and profit from--Asian cultures in the U.S.

Read more about Danielle Chang and her business, Luckyrice. 

Entrepreneur: The Mom-and-Pop Shop, RedefinedSept. 2011

Meet the couple behind Philly's Three Potato Four, a retro-hip company that's putting a modern spin on the antiques game. Also in the issue, read all about Thrive, the service that helped Newfoundland's House to Home keep the lights on (and the front doors open for business). 

One+: The Power of InfluenceNovember 2010

Your favorite sitcom star sips a name brand beverage. The hottest car drives the plot of your grandma's "stories." This is the world of in-show marketing. But in today's business environment, product placement wasn't just enough—now we have a new buzz phrase: behavior marketing.

Unlike product placement, which, marketers hope, plants the idea in viewers' minds that they should go out and buy the drink or drive a new whatever-that-car-was, behavior placement encourages viewers to act in certain ways.

Read the article.

One+: A Push Toward Good, Better, BestNovember 2009

Piers Fawkes is a connector. He melds ideas. He brings people together. He sends ideas out into the world—often for free—and hopes they'll inspire people to, if we may crib an ad slogan of the past from one of his clients, think different.

The N.Y.-based Englishman is a businessman, a trends guy. Four years ago he co-founded PSFK, "a trends research, innovation and activation company," with London-based business partner Simon King. But this is no ordinary trends company. It has a do-gooder (or should we say do-better) mission: inspire readers, clients and guests to make things better—better products, better services, better lives or a better world, Fawkes says.

Read the profile.

American Way: Jingle All the WayJune 1, 2007

For one week each year, the male half of the Today show's anchor team dashes around the globe, inviting viewers to figure out where in the world Matt Lauer is. But a task far more challenging than Lauer's exausting jet-setting ways rests squarely on the viewers: Just try to keep the series' theme song from sticking in your head. That's called a sonic brand, and it comes courtesy of 615 Music, a company in Nashville that started writing advertising jingles for local companies in 1984 and which now crafts theme music and songs for companies and TV shows in 30 countries.

American Way: Billion Dollar Babie$December 1, 2005

It’s not easy being a teen (or tween) these days. Along with school, homework, first jobs, first romances, and figuring out who you really are (not to mention keeping your little brother out of your room), there’s a whole load of marketers doing their darnedest to get your attention. More than any other generation in history — even those infamous Gen Xers — the current crop of tweens (ages nine to 12) and teens (ages 13 to 17) is the apple of the marketing community’s eye.

Interested in reprinting this article? Send me an email.

American Way: Star PowerAugust 1, 2005

Pre-Academy Awards television coverage always offers up a bevy of fashion surprises. But it wasn't a sheer dress or tacky tux that caught Chicago-based Kirsten Goede off guard on Oscar night. It was her own bracelet design. Gayle King, famous best friend of Oprah Winfrey and editor-at-large of O, The Oprah Magazine, was wearing a Goede creation on the red carpet.

Interested in reprinting this article? Send me an email.

Advertising Age: Entertainment Marketers of the YearMay 16, 2005

The annual report recognizes top marketing execs and strategies across the entertainment industry. This year I wrote about the people driving the success of the Ellen Degeneres Show, Broadway show Avenue Q, and Jon Stewart's book America.

Advertising Age: For 'Journal,' No More Rest for the WeekendApril 18, 2005

The idea has been discussed around The Wall Street Journal offices for years. It just took awhile for the technology to catch up. On Sept. 17, a "Weekend Edition" will start hitting subscribers' front steps (or be collected and delivered by their doormen) Saturday mornings.