Your favorite sitcom star sips a name brand beverage. The hottest car drives the plot of your grandma's "stories." This is the world of in-show marketing. But in today's business environment, product placement wasn't just enough—now we have a new buzz phrase: behavior marketing.
Unlike product placement, which, marketers hope, plants the idea in viewers' minds that they should go out and buy the drink or drive a new whatever-that-car-was, behavior placement encourages viewers to act in certain ways.