When it comes to executive education, it’s a buyer’s market. For execs in need of new ideas on everything from finance to leadership to innovation, there’s a course just waiting out there.
In the past, nondegree executive education programs were generally run in one of two ways: open enrollment, in which any executive (usually company-sponsored) could show up; and custom programs, where the corporation would hire the university to create an educational experience for a target audience. Though those categories still exist, there’s more crossover between them than in the past.
Read the article on the Continental site.