It’s not easy being a teen (or tween) these days. Along with school, homework, first jobs, first romances, and figuring out who you really are (not to mention keeping your little brother out of your room), there’s a whole load of marketers doing their darnedest to get your attention. More than any other generation in history — even those infamous Gen Xers — the current crop of tweens (ages nine to 12) and teens (ages 13 to 17) is the apple of the marketing community’s eye.
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